SomnoRoute
Editorial and AI content standards
SomnoRoute uses AI to support research, structure, translation and search visibility. A person remains accountable for what is published, health claims stay non-diagnostic, and clinical or native-language review is never implied before it has happened.
Author: Mark McEnroe, SomnoRoute founder and product owner. Last updated: 2 August 2026.
Accountability
Mark McEnroe is identified as SomnoRoute's founder and product owner on product and methodology content for which he is accountable. That commercial connection is disclosed. This role does not present him as an independent clinical reviewer.
The SomnoRoute Editorial Team checks product wording, source links, dates, availability and non-diagnostic boundaries. This is an internal editorial check, not a medical endorsement or independent clinical review.
Health guidance is labelled clinically reviewed only after a named, credential-verified healthcare professional has checked the relevant claims, sources and safety signposting. Until then, the page must say that independent clinical review is pending.
Spanish, French and German health wording is labelled native-reviewed only after a named fluent reviewer has checked meaning, regional usage and safety language. Machine-assisted or non-native drafting must not be described as native review.
Page-level method
Substantive guides and product explainers should show a named author or accountable organisation, the author's role and connection to SomnoRoute, the publication or update date, and the current review status.
Product capabilities should link to official manufacturer or platform documentation. Health statements should prefer current public-health guidance, professional guidance and original research, with limitations explained in plain language.
SomnoRoute's private-beta capabilities, intended workflow and sample materials must stay separate from independent clinical validation. Consumer devices and recordings cannot confirm or rule out a sleep disorder.
Factual errors, broken sources and unclear safety wording can be reported through SomnoRoute support. Material corrections should update the page date and be reflected in the affected wording rather than silently preserving a known error.
SomnoRoute will use AI-assisted SEO and GEO work to make the website easier to find, cite, and understand in Google, Bing, ChatGPT, Perplexity, Claude, and other answer engines.
The operating model is similar to modern AI SEO platforms: topic planning, search-intent mapping, AI-search visibility, citation monitoring, content production, and safe backlink building.
AI may help research, draft, structure, optimise, translate and monitor content, but it is not the author, clinical reviewer or native-language reviewer. Every public health, sleep, snoring or sleep apnoea claim must remain cautious, source-backed, human-accountable and non-diagnostic.
SomnoRoute content should focus on product clarity, safe sleep education, platform routes, report evidence, privacy, support, and the limits of consumer sleep technology.
SomnoRoute helps users understand snoring patterns and sleep context. It does not diagnose sleep apnoea or replace advice from a qualified healthcare professional.
Loud persistent snoring, witnessed pauses in breathing, choking or gasping, daytime sleepiness, morning headaches, or cardiovascular risk factors should be discussed with a healthcare professional.
Operating loop
Select topics from approved clusters such as snoring vs sleep apnoea, home sleep apnoea tests, report PDFs, Apple Health, Android Health Connect, and sleep tracker limits.
Create answer-first pages with visible FAQs, schema only where justified, clear internal links, and cautious medical wording.
Track Search Console impressions, Bing visibility, answer-engine citations, share of voice, unsafe summaries, and early-access conversions.
Update pages when AI answers omit SomnoRoute, cite the wrong page, or describe the app inaccurately.